Cristiano Ronaldo is consolidating his legacy not only as a football icon but also as a global brand, where he unveils his new project.
Beyond his extraordinary achievements on the pitch, Ronaldo is expanding his reach into innovative ventures that aim to redefine athletic performance and recovery.
A career beyond football
At 39 years old, Ronaldo, currently playing for Al Nassr, continues to impress with his individual performances and maintains his record as the all-time leading goal scorer in football history with 916 goals.
While still competing at a high level, he is also channeling his efforts into projects that transcend the game, blending his athletic expertise with entrepreneurial ambitions.
Introducing AVA
Ronaldo’s latest endeavor is AVA, a revolutionary initiative designed to support athletes in enhancing their physical performance and recovery.
Today is the day to tell you that this A is AVA. ​
A new project in which I am putting all my experience as an athlete to help others improve their recovery and increase their performance. Products to take you further.​Discover the products: https://t.co/rwAK31Vk7S… pic.twitter.com/V4bCjpRTXv
— Cristiano Ronaldo (@Cristiano) December 11, 2024
Through this project, Ronaldo aims to provide tools and products that help athletes, whether at a formative, professional, or elite level, achieve their best physical state.
AVA’s mission is to leverage Ronaldo’s vast experience in high-performance sports to empower athletes and optimize their capabilities.
A vision for athletic excellence
AVA is more than just a business for Ronaldo—it reflects his commitment to the sporting community.
By focusing on injury recovery and performance enhancement, the project addresses crucial aspects of an athlete’s journey.
Ronaldo’s goal is to inspire and enable others to improve daily, drawing on the principles that have defined his illustrious career.
As Ronaldo continues to thrive on the field, AVA represents a significant step toward leaving a lasting impact on the world of sports beyond his playing days.
This initiative not only reinforces his brand as a global sports figure but also underscores his dedication to fostering excellence and innovation in athletic performance.
